
The frame for modern search Search engines resolve intent. When a person types a name, the system tries to find the person or entity behind it. When a person types a category, the system tries to match needs with options. Brand names sit in the middle. An exact match domain that mirrors a known …

A clean title card for media MICHAEL.SHOW reads like a title card. The left of the dot is the first name. The right of the dot tells the audience what to expect. On a lower third, on a poster, or in a podcast outro, it is short and legible. The same string works for a weekly interview series, a …

Why redirects decide the outcome When you move to a shorter or clearer domain, the redirect plan determines how much equity you keep. A precise map from each old path to a new target preserves relevance signals and user expectations. A lazy catch all sends everyone to the homepage and leaks value. …

Launch with a clean baseline A new domain needs a small set of technical steps to avoid avoidable losses. The list is short: fast hosting, SSL, canonical tags, a sitemap, and a robots file that is not blocking your site. Keep the stack simple. Fewer moving parts means fewer failure modes on launch …

Start with clarity, not theater Domain negotiations reward preparation over posturing. Sellers can sense a fishing expedition. Buyers who present a clear use case, a budget band, and a clean closing path earn attention. A concise first note with three items – purpose, offer range, and process …

Why valuation ranges are wide Premium domain pricing does not behave like commodities. Supply is finite and each asset is unique. Two names with similar lengths can have different buyer pools and different use cases. The result is a band rather than a point. A rational buyer frames value using …