Why process protects both sides Premium domain transfers involve high value and a simple object. That mix attracts fraud if the flow is not structured. Escrow and registrar controls exist to lower risk. Buyers should fund escrow before the transfer begins. Sellers should transfer only after funds …
The frame for modern search Search engines resolve intent. When a person types a name, the system tries to find the person or entity behind it. When a person types a category, the system tries to match needs with options. Brand names sit in the middle. An exact match domain that mirrors a known …
A clean title card for media MICHAEL.SHOW reads like a title card. The left of the dot is the first name. The right of the dot tells the audience what to expect. On a lower third, on a poster, or in a podcast outro, it is short and legible. The same string works for a weekly interview series, a …
Why redirects decide the outcome When you move to a shorter or clearer domain, the redirect plan determines how much equity you keep. A precise map from each old path to a new target preserves relevance signals and user expectations. A lazy catch all sends everyone to the homepage and leaks value. …
Launch with a clean baseline A new domain needs a small set of technical steps to avoid avoidable losses. The list is short: fast hosting, SSL, canonical tags, a sitemap, and a robots file that is not blocking your site. Keep the stack simple. Fewer moving parts means fewer failure modes on launch …
Start with clarity, not theater Domain negotiations reward preparation over posturing. Sellers can sense a fishing expedition. Buyers who present a clear use case, a budget band, and a clean closing path earn attention. A concise first note with three items – purpose, offer range, and process …
Why valuation ranges are wide Premium domain pricing does not behave like commodities. Supply is finite and each asset is unique. Two names with similar lengths can have different buyer pools and different use cases. The result is a band rather than a point. A rational buyer frames value using …
Why a descriptive TLD can work Top level domains do more than route DNS. They add a small semantic cue. For creators and hosts, .show tells visitors to expect episodes, tours, or appearances. It reads well on a lower third. It fits next to a microphone emoji in a caption – though the site …
The signal in the URL A first name domain removes ambiguity at the moment of arrival. Visitors who heard your name on a podcast or saw it in a clip do not have to parse a long string or guess at a hyphen. They see the same word in the URL bar and on the page. That alignment reduces bounce rate and …
Why process matters Premium domains trade infrequently and at wide price ranges. The spread comes from scarcity, asymmetric information, and timing. A buyer who runs a clean process reduces risk for the seller and often pays less for the same asset. A seller who sees proof of funds, a defined …
Markets run on scarcity, status, and stories. First‑name domains sit at the intersection of all three. The name Michael is a perfect lens for understanding why. The most obvious assets, Michael.com and Mike.com, are controlled by Michael Saylor/MicroStrategy, a group that has famously accumulated …
Why first name domains convert Conversion improves when the URL matches the headline and the voice of the page. First name domains work because they remove friction. The visitor knows they are in the right place before reading a line of copy. For Michaels who sell coaching, speaking, or creative …