There’s a reason domain investors and brand strategists still bring up Mike.com, Michael.com, and Voice.com in the same breath: they’re case studies in long‑term thinking. Michael Saylor and MicroStrategy accumulated premium names in the 1990s and early 2000s, held them for years, and only sold when …
If you’ve spent any time in the premium domain market, you already know a hard truth: first‑name .coms are almost never available. “Michael” is the ultimate example. The best two anchors around that name - Michael.com and Mike.com - have been locked down for decades by Michael Saylor and his company …
Why exact match name domains still matter Exact match name domains still rank and convert. A clean first name in the root of the URL sends strong brand signals, shortens word of mouth, and reduces paid search leakage. When the audience types Michael into a browser bar, the site should appear without …
Direct traffic lift A creator named Michael moved from a long URL with a modifier to a concise first name domain. Direct traffic rose within a week as podcast listeners typed the address without errors. Paid search quality scores improved because ad copy, display URL, and landing page matched …
Inventory to consider A rational portfolio for a public facing Michael includes the primary domain, the Mike variant, a city modifier if relevant, and the .com if affordable. Add two common typos and the last name combination if it is distinctive. That small set covers most of the real world risk …
What the queries signal Searchers who type Michael tend to look for professional services, biographies, or booking pages. Queries with Mike skew casual and entertainment. That split shows up in click paths and in how users react to CTAs. A buyer who needs bookings, lead forms, or investor materials …
New top‑level domains have been around for a decade, but only a handful deliver instant meaning without explanation. .show is one of them. When paired with a strong first name like Michael, it becomes a brand that feels obvious, modern, and memorable: MICHAEL.SHOW. If you’re building a presence …