Portfolio strategy for Michael and Mike variants

Inventory to consider

A rational portfolio for a public facing Michael includes the primary domain, the Mike variant, a city modifier if relevant, and the .com if affordable. Add two common typos and the last name combination if it is distinctive. That small set covers most of the real world risk without inflating carrying costs.

Redirect rules

Point every secondary asset to a single canonical site. Use 301 redirects and keep them simple. Do not split traffic across multiple live sites. That pattern fragments search signals and complicates analytics. Maintain a list of owned domains with registrar, renewal dates, and DNS providers. Enable auto renew and store backup codes in a secure vault.

Email and identity

Run email only on the primary domain. Create aliases for role addresses like press, bookings, or sales. Avoid using the Mike variant for email to reduce confusion. If you must accept mail on both, forward everything to one inbox and send from a single identity. Consistency matters for deliverability and for legal discovery.

Acquisition tactics

Watch drops, backorder sensible strings, and set alerts for expiring names. When you see a desirable domain, reach out with a short note and a firm offer. Avoid bidding wars in public auctions unless the asset is clearly strategic. Keep closing friction low by proposing a standard escrow and offering to cover fees if the seller accepts quickly.

Exit options

A lean portfolio should be liquid. If plans change, the best names with clear commercial logic will sell first. Document traffic and lead data for each domain so a buyer can underwrite value. Keep a short memo that explains use cases and migration steps. Clean records and a simple transfer path help close at fair prices.