Brand Strategy

The frame for modern search Search engines resolve intent. When a person types a name, the system tries to find the person or entity behind it. When a person types a category, the system tries to match needs with options. Brand names sit in the middle. An exact match domain that mirrors a known …

Why exact match name domains still matter Exact match name domains still rank and convert. A clean first name in the root of the URL sends strong brand signals, shortens word of mouth, and reduces paid search leakage. When the audience types Michael into a browser bar, the site should appear without …