Exact Match
- Exact match vs clever brands: what wins in search
The frame for modern search Search engines resolve intent. When a person types a name, the system tries to find the person or entity behind it. When a person types a category, the system tries to match needs with options. Brand names sit in the middle. An exact match domain that mirrors a known …
- First name domains that convert for creators and coaches named Michael
Why first name domains convert Conversion improves when the URL matches the headline and the voice of the page. First name domains work because they remove friction. The visitor knows they are in the right place before reading a line of copy. For Michaels who sell coaching, speaking, or creative …