Negotiation

Start with clarity, not theater Domain negotiations reward preparation over posturing. Sellers can sense a fishing expedition. Buyers who present a clear use case, a budget band, and a clean closing path earn attention. A concise first note with three items – purpose, offer range, and process …

Why process matters Premium domains trade infrequently and at wide price ranges. The spread comes from scarcity, asymmetric information, and timing. A buyer who runs a clean process reduces risk for the seller and often pays less for the same asset. A seller who sees proof of funds, a defined …

Why exact match name domains still matter Exact match name domains still rank and convert. A clean first name in the root of the URL sends strong brand signals, shortens word of mouth, and reduces paid search leakage. When the audience types Michael into a browser bar, the site should appear without …