Premium Domains
- Why first name domains convert for personal brands
The signal in the URL A first name domain removes ambiguity at the moment of arrival. Visitors who heard your name on a podcast or saw it in a clip do not have to parse a long string or guess at a hyphen. They see the same word in the URL bar and on the page. That alignment reduces bounce rate and …
- How to buy a premium domain the right way
Why process matters Premium domains trade infrequently and at wide price ranges. The spread comes from scarcity, asymmetric information, and timing. A buyer who runs a clean process reduces risk for the seller and often pays less for the same asset. A seller who sees proof of funds, a defined …
- The Real Market for 'Michael' Domains: Scarcity, Status, and Sales
Markets run on scarcity, status, and stories. First‑name domains sit at the intersection of all three. The name Michael is a perfect lens for understanding why. The most obvious assets, Michael.com and Mike.com, are controlled by Michael Saylor/MicroStrategy, a group that has famously accumulated …
- From Mike.com to Michael.com: Lessons in Premium Name Strategy
There’s a reason domain investors and brand strategists still bring up Mike.com, Michael.com, and Voice.com in the same breath: they’re case studies in long‑term thinking. Michael Saylor and MicroStrategy accumulated premium names in the 1990s and early 2000s, held them for years, and only sold when …
- Domains with Michael are rare
If you’ve spent any time in the premium domain market, you already know a hard truth: first‑name .coms are almost never available. “Michael” is the ultimate example. The best two anchors around that name - Michael.com and Mike.com - have been locked down for decades by Michael Saylor and his company …
- Why MICHAEL.SHOW Stands Out in the .show Era
New top‑level domains have been around for a decade, but only a handful deliver instant meaning without explanation. .show is one of them. When paired with a strong first name like Michael, it becomes a brand that feels obvious, modern, and memorable: MICHAEL.SHOW. If you’re building a presence …