SEO
- Exact match vs clever brands: what wins in search
The frame for modern search Search engines resolve intent. When a person types a name, the system tries to find the person or entity behind it. When a person types a category, the system tries to match needs with options. Brand names sit in the middle. An exact match domain that mirrors a known …
- Redirect strategies when moving to a better name
Why redirects decide the outcome When you move to a shorter or clearer domain, the redirect plan determines how much equity you keep. A precise map from each old path to a new target preserves relevance signals and user expectations. A lazy catch all sends everyone to the homepage and leaks value. …
- SEO and analytics setup for a new domain
Launch with a clean baseline A new domain needs a small set of technical steps to avoid avoidable losses. The list is short: fast hosting, SSL, canonical tags, a sitemap, and a robots file that is not blocking your site. Keep the stack simple. Fewer moving parts means fewer failure modes on launch …
- Why first name domains convert for personal brands
The signal in the URL A first name domain removes ambiguity at the moment of arrival. Visitors who heard your name on a podcast or saw it in a clip do not have to parse a long string or guess at a hyphen. They see the same word in the URL bar and on the page. That alignment reduces bounce rate and …